Get with the Times in Email Send Testing

A/B testing has been a long time go-to method in evaluating efficiency of new email templates, subject lines and more. However, running A/B tests comes every now and then with opportunity costs that could be minimised by switching to different testing methods. We will explore several modern approaches to email send testing in more detail including their applications, benefits or drawbacks and, consequently, how to improve your open and click through rates in Salesforce.