How Salesforce Marketing Cloud works with Consent Management Framework

Consent management is a fundamental part of every marketing solution that you must manage very carefully. With Salesforce Consent Management framework, you would be able to build a scalable and flexible model that suits your own business use cases. In this presentation, I am going to show you how we can incorporate the consent management objects in Salesforce Core Cloud into Salesforce Marketing Cloud. I will also share a demo how consent status is synchronised and stored in different clouds.