How to track all touchpoints for affective Marketing ROI with Account Engagement

There have been a number of ways in the past that marketers have been able to track marketing touchpoints and activites. I’ve developed a way to utilize the Account Engagement cookie and some API work to be able to get every marketing touchpoint out there! If you want to be able to understand how a visitor goes from visiting your website to becoming a paying customer, this is the session for you!