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The latest addition to the Marketing Cloud stack is very clearly marketed at small businesses. Despite mass speculation, there’s no formal word on if, or when, this functionality will replace Marketing Cloud Engagement and Account Engagement. So, what does this shiny, new toy actually do and why has Salesforce built a whole new marketing automation platform when it already has two? Let’s look under the hood of MCG and explore why this is huge news for the future of Salesforce Marketing.
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Sarah Kelleher
Zoe Fisher