Mehmet Orun Mehmet is a Salesforce veteran and data management SME with 20 years in the ecosystem. He’s been a customer, consultant, Salesforce product leader, ISV partner, SFBen author, and co-leader of the global Data Matters community. He’s led 30+ Dreamforce sessions, advised 100+ orgs, and still gets fired up about duplicate rules—on a mission to help teams make better decisions with fit-for-purpose data.
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